PlayStation beats Xbox in ‘cool list’

Developers continue to place faith in the strength of a console’s brand as much as its hardware, with a system’s identity seen by many creatives as a means of alluring potential customers.

Now, a new study reveals that the PlayStation brand is seen by the public as trendier than the Xbox.

CoolBrands top 20 for 2009/10 follows:

1. iPhone (up one place)
2. Aston Martin (down one)
3. Apple (same position)
4. iPod (up 36 places)
5. Nintendo (up two places)
6. YouTube (down one place)
7. BlackBerry (up 16 places)
8. Google (down two places)
9. Bang & Olufsen (down five places)
10. PlayStation (up five places)
11. Xbox (up 28)
12. Tate Modern (down two)
13. Dom Perignon (down two places)
14. Virgin Atlantic (down two places)
15. Ferrari (down two places)
16. Sony (same position)
17. Mini (up 11 places)
18. Vivienne Westwood (up 23 places)
19. Rolex (down ten places)
20. BBC iPlayer (New entry)

http://www.develop-online.net/news/32925/PlayStation-beats-Xbox-in-cool-list